Tom Mollerus' Weblog

While browsing the web tonight my wife came across what is the first enjoyable advertisement I've ever seen on the web (those fun Orbitz games don't count-- while I like to play with the baseball or putt-putt golf widgets, I didn't like the ads themselves). And the great thing about it is that it's more than just an interactive game and more than a running commercial-- it's an entertaining combination of both, almost like an example of that semi-mythical idea of "interactive TV" that pundits have written about for the last decade.

On HGTV's web site, a Flash ad showed up for Sears showing a static picture of some guy dressed up as a dandelion. Beneath him there's a button requesting that you "Roll over the weed". If you do, that's when the commercial gets hilarious.

An interesting question came up in conversation during my ride to work this morning: can Google Analytics track users if a site's registration process consists of AJAX calls instead of multiple page requests?

Have you ever gotten into a discussion (or perhaps even an argument) with a colleague or client over the effectiveness of one particular feature of your web application? Goodness knows I have. The good news is that if you can both agree that the end goal is to serve your site's users, then there's a solution: A/B split testing.