Have you ever entered content into a wiki using the Wikitext markup language? Wikitext was created with the goal of being simpler to write than HTML. That may be so, but that still doesn't make it easy, especially the first time you try to use it, and especially if you're a non-technical user. So what should you do if you want your user base, all of whom are decidedly not technical, to actually start using the wiki you created for them instead of ignoring it because they don't want to bother learning a markup language themselves?
That's the question we had to ask ourselves at work as we configured a wiki for our sales team, who, while a nice bunch of folks, isn't going to learn the wikitext markup specification just to make us in the operations team feel happy. Luckily, we found a better way to let sales enter content content into our wiki.